Citizens of Great Britain, there are two vital elements of military life: discipline and teamwork. Without these no battle can be won.

The PaydayUK Command Centre is the perfect example of discipline and teamwork in action, as we wage war on cashflow problems and defeat those sudden financial emergencies.

But I am proud to say that we are part of a bigger team. A national team. One that is dedicated to making sure that payday loan providers display the discipline to work to the highest possible standards. That they are transparent in their dealings with their clients, promote responsible lending and responsible borrowing, follow the very latest legislation and deliver exemplary customer service.

And that team is made up of the members of the Consumer Finance Association (CFA). And this most excellent body has devised a Code of Practice that we feel privileged to follow.

So, payday loan borrowers of Britain, salute the Consumer Finance Association, and make sure that you always check that your payday loan lender is, like PaydayUK, a CFA member.

Hip, hip hooray for the CFA!